AAMP is the umbrella initiative under which all of Tech Lab's Agentic work is being developed in partnership with the advertising ecosystem. AAMP (Agentic Advertising Management Protocols) is an open-sourceframework developed under IAB Tech Lab to support the evolution of agentic transactions within digital advertising ecosystems.
This repository serves as the central hub for the AAMP framework with links to each AAMP repository outlined below.
- Each repository uses independent semantic versioning.
- Releases are published via GitHub tags and release notes.
- Cross-repository alignment occurs via governance coordination.
- The AAMP Hub references stable releases for ecosystem clarity.
- Contributions should be submitted in the respective child repository.
- Architectural proposals may be initiated in the AAMP Hub.
- Cross-cutting protocol changes should be discussed before implementation.
- All repositories follow IAB Tech Lab contribution and code of conduct policies.
https://github.com/IABTechLab/agentic-direct
Provides the core communication framework and orchestration layer for agent interaction.
https://github.com/IABTechLab/buyer-agent
Reference implementation of demand-side agent logic and decision workflows.
https://github.com/IABTechLab/seller-agent
Reference implementation of supply-side coordination and marketplace interaction.
https://github.com/IABTechLab/registry-agent-example
Demonstrates agent discovery, registration, and coordination patterns.
https://github.com/IABTechLab/agentic-rtb-framework
ARTF is a foundation for implementing agent services which operate within a host platform and that the orchestrating platform can call directly to accomplish a shared goal.
https://github.com/IABTechLab/agentic-audiences
An Open Protocol for Intelligent Interoperability Across Advertising Agents.